car icon

The Psychology of Driving

What kind of driver are you? You may think driving is a systematic task with little variation, but the truth is, our personality, life stresses, and various everyday factors tend to impact the way we behave on the road.  To put it shortly, driving is based purely on behaviour. Perception, cognition, emotion, and social acumen…

Details

How To Prepare For Safety This Spring

Feel more confident driving once the snow has melted and the sun is shining? Don’t be fooled into a false sense of safety now that Spring has sprung. Springtime Safety for Drivers Traffic fatalities in our city have been at their highest level in 5 years. It’s more important now than ever before to drive…

Details
spring signage
City traffic

Our vision on Vision Zero

This year, the city of Toronto is making it clear it is committed to making our roads safer by adopting a Vision Zero Safety Plan. This is a multi-national road traffic safety initiative that started in Sweden back in 1997. Under the leadership of Toronto’s Mayor, John Tory, the city will implement 45 new or…

Details